Parasol advertising is quickly gaining traction with the new generation of entrepreneurs, who genuinely believe in smart advertising. In fact, marketers are thinking beyond the boring traditional parasols, and are instead focussing on imprinted personalised promotional parasols, creatively designed for outdoor events, bars, restaurants, garden events, or the pool side. As a result, marketers are spoilt for choice, having no clue on how to pick the best promotional parasol, to outstandingly, yet effectively shade them from the scorching sun.
Depending on the type of surface the parasol will be placed, and the size of the canopy, it’s essential to choose a base that’ll properly hold the parasol in place. In-ground bases are great when you can dig a hole into the ground, surface bases are mostly for rooftops where you can’t dig the ground but still need a strong base, while bolt down bases need a concrete pad in which they can be screwed in.
Since a canopy fills the space above head height and not the floor level, you’ll need to check for any aerial obstructions such as gutters, fences, walls or signs, when the canopy is opened to full size. The same should be done when you need to combine to parasols.
The best-personalised parasols are made of durable materials that can withstand the harsh external weather and prolonged use. This means that you should choose parasols made of tough and tear-free materials such as acrylic fabric. Additionally, each individual fibre should be colour saturated from the inside-out, to produce a vibrant fade-resistant colour that will keep your brand message legible for longer. It shouldn’t also trap heat or moisture to keep fungus away, and should ideally be water and stain resistant. Lastly, the material should adequately filter out UV rays.
Investing in quality customised promotional parasols has a fantastic return on investment, positively impacting your brand by increasing brand awareness, cheaper marketing since they act as billboards, improved customer perception, since the parasols not only market the business but also shield users from harsh weather conditions. These milestones can be achieved by buying any of the selections at umbrella store, such as aluminium parasol, which features an aluminium matt finish frame, travel mate golf beach umbrella, which features fibreglass shaft, and the wooden garden parasol square with mahogany stain frame, among other parasols.